Product DescriptionAn updated and expanded second edition of the popular guide to social media for the buyers of the economy needs to turn the Web to find new ways to communicate with customers and with them rather than them. Facebook and YouTube, blogs and Twitter-ing, social media on the Internet is the most promising way to reach customers. Marketing on the Social Web, Second Edition, will help marketers understand their businesses and how t. . . More>>

Marketing to the Social Web: How Digital Customer Communities Build Your Business

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5 Responses to “Marketing to the Social Web: How Digital Customer Communities Build Your Business”

  • This is ridiculous. These guys have the courage, a book about marketing on the Social Web to publish and they have not yet released a version of the Kindle !!!!???? I will buy this book, but more importantly, I will not do. Apparently they missed the concept that people in the social fabric of things live is not to be committed online.
    Rating: 1 / 5

  • This book is a good reading if you are involved in the marketing industry and found that the Internet changes the rules of the game is said that marketing is marketing is not mass, but the recommendation for targeted marketing – through blogs, forums , eCommunities and social networks. Great read. [. . . ]
    Rating: 4 / 5

  • Marketing on the Social Web is the best book on the use of social media for marketing and customer relations, which I read so far. Be sold for any entrepreneur who used the services and manages relationships with clients, this is an important tool for addressing the Internet and creating the foundations for success in a growing economy, Online!
    Rating: 4 / 5

  • This is the first book on social media, I had the opportunity to read and I must say that this is an absolute joy. I read every word with delight. The author (Larry Walker) was a good way to put his ideas through, and it shows he has done much research within the marketing community and beyond. A book full of relevant examples, it has a simple message: Just do it! It explains how to use social media networks, and not just reflect more work. It is my preference that we can learn from social media changed only through a textbook. Said: "Learning by doing" has never been more fitting for a story. He stated that social media is just a tool to help you reach new customers, communicating with customers and build good relationship with customers. If you do not have a clear picture of customers, social media will not help. Weber stresses that communication is about social media is very different from traditional marketing. It's a different kind of communication. Customers must be set close to the companies that affect their lives, and they want to be made and be involved. Weber is explained in many real examples of the industry, the various advantages and pitfalls, the commercialization of Web2. 0. For example, he explained why the CEO of Whole Foods when using an alias and not her real name, was post notes on a bulletin board online company performance in the context wrong. This has a controversy that led to the CEO and back to their original name, while making online comments raised. It shows transparency is indispensable if you trust people and special interest groups to whom you want and in a dialogue with you. This book is in three parts: 1) Introduction to Social Web, 2) ways to get your own community of customers on the social web to create split (7 explains in clear steps), 3) How to implement the best strategies. In fact, due to the immense popularity of the book by Weber had come with a second edition a year and a half. I recommend this book for beginners and professionals such as marketing, hidden in a large extent on the treasures in this book should benefit.
    Rating: 4 / 5

  • There are many books out there on social marketing. I think it is like the others. They are not really something new, but just another opinion on a way to observe. But I think it is one of the best there is.
    Rating: 4 / 5

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