Product DescriptionThis guide lays the groundwork for pioneering the use of the most exciting marketing medium for decades. It shows what makes the Internet a new and different, what techniques work and which not, and not how the Internet is creating value for customers and the profits of companies. Above all, it shows how Internet marketing in the rest of the marketing strategy of a company fits. . . . More>>
Principles of Internet Marketing
5 Responses to “Principles of Internet Marketing”
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This book really helped me understand some of the most difficult of Internet marketing.
Rating: 5 / 5
This manual is required for my class e-commerce. From start to finish, this little dynamo is slightly less than 1 cm thick and cost about the library (on one page.) Other than price, the book looks very good. The book provides a comparison of the Internet to other industries, the future is uncertain, as have radio and electricity and how these industries increased. In addition, some of the ways companies are using the Internet to reduce costs. In addition, the book explains some of the ways companies use the Internet to create a competitive advantage.
Rating: 4 / 5
I use this book for my courses in e-business and supply chain management and the students are impressed with the richness of structure
Rating: 4 / 5
This is a classic. One of the hardest work on the subject before. Professor Hanson led a very solid theoretical framework for Web marketing. The book came at a time when we were finally all rigouros about all the "new economy". I read it again recently at a seminar I give, and it is still an excellent reference book. I give four stars to an updated edition. I do not know if they are planning.
Rating: 3 / 5
Principles of Internet Marketing is the best book I ever read on internet marketing. The quality and scope of the examples of the chapters make this book required reading for those involved in e-commerce.
Rating: 5 / 5