Comments on: The Truth About Email Marketing

By: Scott Cohen

Scott Cohen — Wed, 07 Oct 2009 10:02:39 +0000

Jenkins' book is a simple, direct, to the point story, which is a must read for veterans of the e-mail marketing and new entrants as well as for professionals. Broken down into easily digestible segments, "offering truths" to the reader the opportunity to focus on one or two ideas at the same time as providing the necessary information to gain buy-in at C or simply get a simple download, if you are new to the game. A great book. A must-read. I strongly recommend this. I took it at least once a week to check concepts.
Rating: 5 / 5

By: K. McGary

K. McGary — Wed, 07 Oct 2009 09:20:53 +0000

This book is a must read for every provider of e-mails. I have my team of web publishing, and they get a feel for current trends and the environment. Does not hurt that Simms is a really nice guy!
Rating: 5 / 5

By: Hornet

Hornet — Wed, 07 Oct 2009 08:55:12 +0000

None of the practice of many examples. However, very good in terms of marketing and advertising.
Rating: 4 / 5

By: A. Margello

A. Margello — Wed, 07 Oct 2009 08:18:29 +0000

I found this book very thoughtful, specific area of e-mail marketing. From beginning to end, logically explained and proven. His examples are endless and make you really think. It is recommended that you read my books for every start, or to their e-mail to get to the next level mktg.
Rating: 5 / 5

By: B. Derwort

B. Derwort — Wed, 07 Oct 2009 06:17:22 +0000

I am a little disappointed about this book. I was hoping for more technical advice on how to write good e-mails. More things to do and not do, but this book is mainly about how an organization believes that e-mail marketing is important. First Chapters keeps saying he is underestimated. . .
Rating: 1 / 5