Product DescriptionWhy are word-of-mouth campaigns effectively omitted for certain products, while others? What group of consumers should be the goal of viral marketing efforts, and how you can use the word in the mouth buzz? Panos and George J Mourdoukoutas Siomkos provide the answers! The transformation of the desire for a product in an "epidemic" was, is and will always dream of every marketer. For some marketers, this dream becomes a reality. For others it is to remain so. . . More>>
The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point
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